New Pill Applicator: the pill giver with flexible tip is designed to retain the pill until administered to the pet. Soft flexible tip is atraumatic and won't hurt the pet. Delivered in a dispenser / display box for great point of sale presentation. Useful to administer pills to cats and small dogs. Can be used one handed and the syringe can hold water to aid the swallowing reflex (if needed).Supplied in 12's.